It’s obvious that eating THRIVE is better for you than chowing down on processed or fast food. But have you thought about how THRIVE stacks up against the grocery store? THRIVE foods typically keep their fresh taste and nutrients better than their produce aisle counterparts, and they aren’t full of harmful additives and preservatives. You can rest easy knowing that THRIVE is the healthy choice for your family.

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See why this farm girl loves THRIVE

Fresher than "Fresh"

If you don’t think freeze dried foods compare to fresh, think again! The natural taste and nutrition of our foods are preserved during the freeze drying process. While fresh foods start losing flavor and nutrients the moment they’re picked, THRIVE stays healthy and fresh-tasting for years to come. Take a look at the journey your "fresh" food takes from farm to fork compared to THRIVE—you might be surprised at what you find!


THRIVE Produce vs "Fresh" Produce

Naturally ripened

Flash frozen

Freeze dried

Same fresh taste now or later

Picked early

Day 1

Transportation & packaging

Day 2-12

Storage & artificial ripening

Day 13-16

Grocery store

Day 17-20


Day 21-25

The Natural Choice

We believe foods should be preserved naturally. While canned foods are often over-processed or full of preservatives, THRIVE is different. The freeze drying process allows us to preserve our foods naturally, and we work hard to make sure that our foods remain as close to their natural state as possible. Take a look at our labels—most have just one ingredient!

52% of Vitamin C

is lost within 2 days if green beans are not preserved[1]

40% More Calcium

is found in flash frozen blueberries than store-bought blueberries [2]

6 Times More Vitamin A

is found in flash frozen spinach than store-bought spinach [2]

21 Times More Vitamin C

can be found in flash frozen peaches than store-bought peaches [2]

Did you know?

Most “fresh” produce travels an average of 2,000 miles to get to your grocery store [3]

Trimming the Fat

When you have the ingredients for quick, delicious meals at your fingertips, you won’t have to turn to fast food or restaurants. The average fast food meal contains an astonishing 1,200 calories and 53 grams of fat—how much could you trim from your diet by eating homemade meals with THRIVE? Take a look at a typical fast food vs. a homemade meal. The choice to cook with THRIVE will end up being even better for your health than it is for your wallet!


Fast Food

1,200 calories
53 grams of fat

Home Cooked

550 calories
5 grams of fat

1. British Frozen Food Federation. You Can Be Sure It’s Fresh—It’s Frozen. 2010.
2. Klein, Barbara P., and Rhonda Kaletz. Nutrient Conservation in Canned, Frozen, and Fresh Foods. Department of Food Science and Human Nutrition, University of Illinois, 1997.
3. Institute of Food Science & Technology. Industry Case Studies: Fresh Fruit and Vegetables. 2013.